<?xml version="1.0" encoding="UTF-8"?><?xml-stylesheet href="/rss.xsl" type="text/xsl"?><rss version="2.0"><channel><title>SBPO Consulting — Insights</title><description>Practical guidance on web, mobile, design, search, paid media and applied data from SBPO Consulting.</description><link>https://sbpoconsulting.com/</link><language>en-gb</language><copyright>© 2026 SBPO Consulting</copyright><item><title>Agency vs freelancer vs in-house: an honest cost and risk comparison</title><link>https://sbpoconsulting.com/insights/agency-vs-freelancer-vs-in-house/</link><guid isPermaLink="true">https://sbpoconsulting.com/insights/agency-vs-freelancer-vs-in-house/</guid><description>Agency, freelancer or in-house for digital work: fully loaded employment costs, key-person risk, hybrid models, and a scoring worksheet for your situation.</description><pubDate>Mon, 07 Sep 2026 00:00:00 GMT</pubDate><category>procurement</category><category>operating model</category><category>agencies</category><category>team building</category><category>budgeting</category><author>SBPO Consulting</author></item><item><title>AI use cases for business: seven that pay back, and how to size one first</title><link>https://sbpoconsulting.com/insights/ai-use-cases-for-business/</link><guid isPermaLink="true">https://sbpoconsulting.com/insights/ai-use-cases-for-business/</guid><description>Seven AI and machine learning use cases where the payback is checkable, the six numbers to write down before funding one, and a build-buy-or-fine-tune rule.</description><pubDate>Mon, 07 Sep 2026 00:00:00 GMT</pubDate><category>artificial intelligence</category><category>machine learning</category><category>automation</category><category>data strategy</category><category>governance</category><author>SBPO Consulting</author></item><item><title>App Store Optimization in 2026: what actually moves installs</title><link>https://sbpoconsulting.com/insights/app-store-optimization-guide/</link><guid isPermaLink="true">https://sbpoconsulting.com/insights/app-store-optimization-guide/</guid><description>How ASO really works: how each store ranks, what belongs in Apple and Google metadata, which creatives to test, and the signals that decide visibility.</description><pubDate>Mon, 07 Sep 2026 00:00:00 GMT</pubDate><category>mobile</category><category>aso</category><category>growth</category><category>app marketing</category><author>SBPO Consulting</author></item><item><title>B2B LinkedIn strategy without ad spend: the organic system that works</title><link>https://sbpoconsulting.com/insights/b2b-linkedin-organic-strategy/</link><guid isPermaLink="true">https://sbpoconsulting.com/insights/b2b-linkedin-organic-strategy/</guid><description>An organic LinkedIn system for B2B: defining an ICP, content pillars, formats that earn reach, employee advocacy that works, and measuring pipeline not likes.</description><pubDate>Mon, 07 Sep 2026 00:00:00 GMT</pubDate><category>b2b</category><category>linkedin</category><category>social media</category><category>demand generation</category><author>SBPO Consulting</author></item><item><title>Google Consent Mode v2 and server-side tagging: what actually changes</title><link>https://sbpoconsulting.com/insights/consent-mode-server-side-tracking/</link><guid isPermaLink="true">https://sbpoconsulting.com/insights/consent-mode-server-side-tracking/</guid><description>How Consent Mode v2 and server-side tagging change the conversion data your ad platforms optimise on: firing order, modelling thresholds and a safe rollout.</description><pubDate>Mon, 07 Sep 2026 00:00:00 GMT</pubDate><category>measurement</category><category>privacy</category><category>analytics</category><category>paid media</category><author>SBPO Consulting</author></item><item><title>Core Web Vitals 2026: how to actually pass INP, LCP and CLS</title><link>https://sbpoconsulting.com/insights/core-web-vitals-inp-lcp-cls/</link><guid isPermaLink="true">https://sbpoconsulting.com/insights/core-web-vitals-inp-lcp-cls/</guid><description>How to pass Core Web Vitals in 2026: reading field data properly, finding the real LCP element, fixing INP by yielding the main thread, and taming CLS.</description><pubDate>Mon, 07 Sep 2026 00:00:00 GMT</pubDate><category>performance</category><category>core web vitals</category><category>front end</category><category>measurement</category><author>SBPO Consulting</author></item><item><title>Data readiness for AI: the checklist to run before you fund a project</title><link>https://sbpoconsulting.com/insights/data-readiness-checklist-ai/</link><guid isPermaLink="true">https://sbpoconsulting.com/insights/data-readiness-checklist-ai/</guid><description>The data readiness checklist to run before funding an AI project: volume, coverage, label quality, lineage, lawful basis, pipelines and the baseline to beat.</description><pubDate>Mon, 07 Sep 2026 00:00:00 GMT</pubDate><category>data</category><category>ai</category><category>analytics</category><category>governance</category><author>SBPO Consulting</author></item><item><title>Brand guidelines vs design system: what to build, and when</title><link>https://sbpoconsulting.com/insights/design-system-vs-brand-guidelines/</link><guid isPermaLink="true">https://sbpoconsulting.com/insights/design-system-vs-brand-guidelines/</guid><description>Brand guidelines and design systems answer different questions. What belongs in each, the maintenance cost nobody quotes for, and how to tell which you need.</description><pubDate>Mon, 07 Sep 2026 00:00:00 GMT</pubDate><category>design</category><category>branding</category><category>design systems</category><category>accessibility</category><author>SBPO Consulting</author></item><item><title>Flutter vs React Native vs native: a decision framework for 2026</title><link>https://sbpoconsulting.com/insights/flutter-vs-react-native-vs-native/</link><guid isPermaLink="true">https://sbpoconsulting.com/insights/flutter-vs-react-native-vs-native/</guid><description>Flutter, React Native or native? How each renders, where the performance claims hold up, what cross-platform really saves, and when only native will do.</description><pubDate>Mon, 07 Sep 2026 00:00:00 GMT</pubDate><category>mobile</category><category>cross-platform</category><category>architecture</category><category>technology selection</category><author>SBPO Consulting</author></item><item><title>Generative engine optimization: how to get cited by AI Overviews, ChatGPT and Perplexity</title><link>https://sbpoconsulting.com/insights/generative-engine-optimization/</link><guid isPermaLink="true">https://sbpoconsulting.com/insights/generative-engine-optimization/</guid><description>What actually earns a citation in AI Overviews, ChatGPT and Perplexity — what Google says explicitly, where the industry disagrees, and what to do about it.</description><pubDate>Mon, 07 Sep 2026 00:00:00 GMT</pubDate><category>seo</category><category>ai search</category><category>geo</category><category>content strategy</category><author>SBPO Consulting</author></item><item><title>The 12-point Google Ads audit checklist that finds wasted spend</title><link>https://sbpoconsulting.com/insights/google-ads-audit-checklist/</link><guid isPermaLink="true">https://sbpoconsulting.com/insights/google-ads-audit-checklist/</guid><description>A 12-point Google Ads audit covering conversion tracking, search terms, negatives, bidding, geography, Performance Max, creative and budget pacing.</description><pubDate>Mon, 07 Sep 2026 00:00:00 GMT</pubDate><category>ppc</category><category>google ads</category><category>paid media</category><category>measurement</category><author>SBPO Consulting</author></item><item><title>Google Business Profile optimisation: the local SEO checklist that matters</title><link>https://sbpoconsulting.com/insights/local-seo-google-business-profile-checklist/</link><guid isPermaLink="true">https://sbpoconsulting.com/insights/local-seo-google-business-profile-checklist/</guid><description>How local ranking actually works, field by field: categories, service areas, NAP consistency, photos, reviews, local pages, and how to measure the map pack.</description><pubDate>Mon, 07 Sep 2026 00:00:00 GMT</pubDate><category>seo</category><category>local seo</category><category>google business profile</category><category>service businesses</category><author>SBPO Consulting</author></item><item><title>The mobile app launch checklist: from store listing to day-30 retention</title><link>https://sbpoconsulting.com/insights/mobile-app-launch-checklist/</link><guid isPermaLink="true">https://sbpoconsulting.com/insights/mobile-app-launch-checklist/</guid><description>A mobile app launch checklist that starts before submission: beta cohorts, store assets, launch sequencing, activation, lifecycle messaging and retention.</description><pubDate>Mon, 07 Sep 2026 00:00:00 GMT</pubDate><category>mobile</category><category>app launch</category><category>retention</category><category>growth</category><author>SBPO Consulting</author></item><item><title>Twenty questions to ask a web development agency before you sign anything</title><link>https://sbpoconsulting.com/insights/questions-to-ask-web-development-agency/</link><guid isPermaLink="true">https://sbpoconsulting.com/insights/questions-to-ask-web-development-agency/</guid><description>Twenty questions that reveal how a web development agency actually works: team, process, code ownership, performance, results and support after launch.</description><pubDate>Mon, 07 Sep 2026 00:00:00 GMT</pubDate><category>procurement</category><category>agencies</category><category>contracts</category><category>web development</category><author>SBPO Consulting</author></item><item><title>SEO agency red flags: how to tell a strategy from a sales script</title><link>https://sbpoconsulting.com/insights/seo-agency-red-flags/</link><guid isPermaLink="true">https://sbpoconsulting.com/insights/seo-agency-red-flags/</guid><description>The guarantees, reporting, contract terms and link tactics that should end an SEO pitch early — and what a credible proposal looks like instead.</description><pubDate>Mon, 07 Sep 2026 00:00:00 GMT</pubDate><category>seo</category><category>choosing an agency</category><category>procurement</category><category>due diligence</category><author>SBPO Consulting</author></item><item><title>Shopify vs WooCommerce vs headless: choosing by constraint, not hype</title><link>https://sbpoconsulting.com/insights/shopify-vs-woocommerce-vs-headless/</link><guid isPermaLink="true">https://sbpoconsulting.com/insights/shopify-vs-woocommerce-vs-headless/</guid><description>Shopify, WooCommerce or headless commerce? A working comparison of cost of ownership, performance, lock-in and the constraints that usually decide it.</description><pubDate>Mon, 07 Sep 2026 00:00:00 GMT</pubDate><category>ecommerce</category><category>platform selection</category><category>architecture</category><category>replatforming</category><author>SBPO Consulting</author></item><item><title>Topical authority: how pillar-and-cluster content architecture actually works</title><link>https://sbpoconsulting.com/insights/topical-authority-content-clusters/</link><guid isPermaLink="true">https://sbpoconsulting.com/insights/topical-authority-content-clusters/</guid><description>How to build topical authority with pillar and cluster content: choosing clusters, mapping intent to URLs, internal linking, cadence, and honest measurement.</description><pubDate>Mon, 07 Sep 2026 00:00:00 GMT</pubDate><category>seo</category><category>content strategy</category><category>internal linking</category><category>information architecture</category><author>SBPO Consulting</author></item><item><title>WCAG 2.2 AA compliance and the European Accessibility Act: what sites must do</title><link>https://sbpoconsulting.com/insights/wcag-2-2-accessibility-compliance/</link><guid isPermaLink="true">https://sbpoconsulting.com/insights/wcag-2-2-accessibility-compliance/</guid><description>What WCAG 2.2 AA and the European Accessibility Act require of a business website: who is in scope, what changed in 2.2, how to test it, and how to remediate.</description><pubDate>Mon, 07 Sep 2026 00:00:00 GMT</pubDate><category>accessibility</category><category>compliance</category><category>design</category><category>front end</category><author>SBPO Consulting</author></item><item><title>Web application development cost: what actually moves the number</title><link>https://sbpoconsulting.com/insights/web-application-development-cost/</link><guid isPermaLink="true">https://sbpoconsulting.com/insights/web-application-development-cost/</guid><description>Web application development cost without a price list: the five real drivers, how pricing models shift risk, and how to read quotes that differ tenfold.</description><pubDate>Mon, 07 Sep 2026 00:00:00 GMT</pubDate><category>budgeting</category><category>web applications</category><category>procurement</category><category>estimation</category><author>SBPO Consulting</author></item><item><title>Website redesign without losing SEO: protecting the traffic you have</title><link>https://sbpoconsulting.com/insights/website-redesign-without-losing-seo/</link><guid isPermaLink="true">https://sbpoconsulting.com/insights/website-redesign-without-losing-seo/</guid><description>How to redesign a website without losing rankings: the baseline audit, the URL map, redirect rules, staging hygiene and the launch-day runbook.</description><pubDate>Mon, 07 Sep 2026 00:00:00 GMT</pubDate><category>migration</category><category>technical seo</category><category>redesign</category><category>search console</category><author>SBPO Consulting</author></item></channel></rss>